nearly 90% don't pay attention to PPC ads

Jan28

A report published recently by Ad Age, reveals some eye-popping facts and figures about search marketing.

For as much as 88.5% of the time people don’t pay attention to PPC adverts, which means that the click through rate is just 11.5% overall. This fact highlights the need for well-designed and well-executed SEO campaigns by companies for them to reach out to a majority of all those browsing the Internet.